AROMA RICH (香) — LUNA MATCHA
Organic | Roasted Hojicha Powder | Kagoshima, Japan
Your cozy latte. A richer roasted aroma.
Warm, toasted aromas. Gentle sweetness. The inviting flavor of roasted Japanese tea.
Meet Aroma Rich, our organic hojicha powder, crafted with a two-stage roasting process that brings its fragrance to life. Subtle natural sweetness and gentle bitterness complement the roasted character, creating a comforting cup to savor.
Pair it with your favorite milk for a warm hojicha latte or enjoy it over ice. Bring that same roasted flavor to cookies, cakes, and other homemade treats.
Taste Profile
Tea Master Mori’s sensory ratings, on a scale of 1–5:
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Aroma: 4/5 — A pronounced, inviting roasted tea fragrance.
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Natural sweetness: 2/5 — A subtle sweet note beneath the roast.
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Bitterness: 2/5 — Gentle bitterness that complements the toasted flavor.
Expect a warm roasted aroma in the cup, with a mellow balance of sweetness and bitterness. These ratings describe sensory characteristics, not an overall quality score.
Crafted with a 10th Dan Tea Master
Created with Hiroyuki Mori, Aroma Rich brings together organically grown tea from multiple farms across Kagoshima, primarily in the Kirishima and Soo areas, featuring cultivars such as Yabukita and Asanoka.
Before milling, the tea is first roasted over low heat, then at a higher temperature to draw out its aroma. This two-stage process gives Aroma Rich its distinctive roasted character, ready to enjoy in your favorite latte or dessert.
Ingredients: Organic green tea (roasted and milled into hojicha powder).
Storage: Keep tightly sealed in a cool, dry place, away from heat, light, and moisture.
Net Weight: 30g / 1.1oz (15-30 cups)
